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Issued
Bi-Monthly; Four Editions North & South Pinellas, North & South
Hillsborough, Established—2000
Websites:
www.LifeMediallc.com
www.Familiesonthego.org
Guaranteed Distribution
Our
distribution system targets upper income families with children
living at home. Magazines are
distributed in the backpacks of children who attend
preschool and private schools. They are also distributed to over
1300 locations that include Over 45
Publix Super Markets, select Chick fil-A’s, McDonald’s,
medical and other professional locations, Pediatrician, OB/GYN,
Dentists, Orthodontists, Libraries, Hospitals, Tutoring Centers,
YMCAs, restaurants
|
Up to 30,000 each
Targeted Market Total Distributed
Schools & Daycares
backpack |
120,000
60,000
(50%) |
|
45 Publix Super
Markets, and 1300 other locations |
60,000
(50%) |
|
All
Magazines are on-line and available for download |
|
|
(Source: NPC, Distributech, Trader and
Sunset December 2004,) |
Editorial Profile
Informative and Interactive
our articles are written for busy families who want practical—not
theoretical—information. Families on-the-go offers
real-life options for everyone in a busy family, interactive with
photo contest for the front cover and writing contest for all
grades, a birthday page that has included people from age 1-90.
Families on-the-go gives readers concise, hands-on advice so
they can get in, get out and back to what matters most the family.
Expert local contributing writers
cover the latest developments in health & wellness,
education, family activities and parenting tips, highlighting
products, services and strategies to help readers enjoy the best
time of their lives. In Families on-the-go we have featured
in each issue our Education Resource Directory listing most
private schools, other features throughout the year include Summer
Camp Guide, Holiday Shopping Directory, Back to School Guide and
Health & Education Planning these features help family’s solve
their challenges with practically options. The magazine also
analyzes current issues and trends from the unique perspective of
the family.
Audience
Characteristics
Over 95% of our readers are upper income, well educated women who
turn to Families on-the-go for guidance in helping their
family’s unique situation. Our distribution system targets
upper-income families with children living at home. Our research
shows that our readers consistently read each issue and positively
respond to our advertisers and interactive features.
Families on-the-go
Magazine is
often passed along to friends and family members.
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Total
Potential Audience—2,075,000
-
Median
Age—
41 Years
-
Median HHI—$77,135
(Source:
PinellasCounty.org and Tampabay.org)
-
Women-95%
Education 77% some college
-
Respond to
our ads—89%
-
Read our
Ads & Articles 97.5%
(Source: 2003
Readers Study)
Advertising
Advertisers acknowledge the strengths of the Families
on-the-go. Our advertisers tout distribution and readership as
unsurpassed by any other magazine in the bay area.
(Source:
Testimonials)
Families on-the-go
has the lowest cost per 1000 than an any other magazine in the bay
area.
Pinellas Life
Magazine and Hillsborough Life Magazine
Magazine Facts
Issued
Bi-Monthly; Pinellas Life Magazine Established—2003, Hillsborough
Life Magazine
Websites
Guaranteed Distribution
Our distribution system targets
upper income men & women. Magazines are distributed in retail
locations throughout Pinellas County. Currently they are
distributed at up to 500 locations in Pinellas county that include
all Blockbuster Video,
McDonald’s many Restaurants and Hotels, Country Clubs, Retail,
Medical and Professional locations, M.D., Dentists, Chiropractic
offices Libraries, Hospitals and Senior Centers.
Targeting Pinellas
& Hillsborough Counties with separate magazines.
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Targeted
Market Total
40,000
Pinellas
County
20,000
Hillsborough County (COMING
SOON) 20,000
Full Magazine is on-line and
available for download |
|
(Source: NPC, Sunset
December 2004,)
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Editorial Profile
The first magazine for people who live, work and play in
Pinellas and Hillsborough counties. Each issue includes
Community
Guides, City Maps &
Information,
Restaurant Guides, Community Calendar, Historical Points Of
Interest, Cultural Events/Festivals, Parks & Recreations
Information, and Golf Course Guide. The complete magazines are
available for download from our websites.
Audience
Characteristics
Over 95% of our readers are upper income, well educated women and
men who turn to Pinellas Life and Hillsborough Life Magazines
for information about their community. Our distribution
system targets upper-income men & women with disposable income to
buy what they want and need. Research shows that our readers
spend an average of 45 minutes with each issue and positively
respond to our ads.
Pinellas Life and Hillsborough Life Magazines
is often passed along to friends
and family members.
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Total Potential
Audience—2,075,000
Median Age—
41 Years
Median HHI—$77,135
(Source: PinellasCounty.org
and Tampabay.org) |
Men 50% & Women-50%
Education 77% have some
college
Respond to our ads—89%
Read our Ads & Articles
97.5%
(Source: 2003 Readers Study)
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Advertising
Advertisers acknowledge the strengths of the Pinellas Life
and Hillsborough Life Magazines. Our advertisers
tout distribution and readership as unsurpassed by any other
magazine in the bay area.
(Source: Testimonials)
Pinellas Life and
Hillsborough Life Magazines
have the
lowest cost per 1000 than any other magazine in the bay area.
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